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Deutsch: Frankreich möchte Suchmaschinen und ISPs Steuern für Onlinewerbung a...

A report commissioned by the French culture ministry issued on 6 January 2010 proposes a tax on online advertising in order to support the production of music, films and journalism in the digital age.

France is not at the first attempt to tax online advertising. In 2009, after banning advertising on public TV channels, the government proposed a tax on ISPs, mobile operators and commercial TV broadcasters to help fund public television.

The new document, called the Zelnik report (after the its author's name), includes 22 measures intended to improve the sale of online content. Among these measures, the report proposes the introduction of a so-called "Google tax" of 1% to 2% applied on the revenues obtained by search engines and portals from online advertising. The search engines would be taxed every time an ad or sponsored link is clicked in France, irrespective of the origin of that advertisement, and the ISPs would be taxed based on their traffic.

Another proposal of the report is the introduction of a music voucher system for young people between 15 and 24 with cards allowing them to buy tracks and albums at a 50% discount, covered 20% by the government and 30% by the record companies. Similar systems could be developed for films by means of subsidised subscriptions for videos and digital books as well.

According to another recommendation of the Zelnik report, a licence should be bought by music and video streaming sites such as YouTube and Daily Motion in order to allow unlimited access to their content.

While the entertainment industry welcomed the document, Google France has tried to underline that the cultural producers should make efforts to develop new business models that might be more efficient than depending on taxation for support.

"There is an opportunity here to promote innovative solutions, rather than extending the attitude of opposition between the internet world and the cultural world, for example through the approach of taxation," said Google France spokesman Olivier Esper.

The report is now under consideration by the Culture Ministry.

Google and "music card", Sarkozy validates most of the propositions of Zelnik mission (only in French, 7.01.2010)
http://www.lemonde.fr/technologies/article/2010/01/07/google-dans-le-c...

France considers tax on search engines (8.01.2010)
http://euobserver.com/9/29228

Sacre Bleu! France Mulls Tax On Web Ads To Bail Out Old Media (7.01.2010)
http://paidcontent.co.uk/article/419-sacre-bleu-france-mulls-tax-on-we...