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E-Bay auction site is investigated by UK Information Commissioner's Office (ICO), as Privacy International has considered the site has infringed the Data Protection Act.

The Data Protection Act obliges companies to allow people to delete their personal information. Privacy International claims that although not impossible, deleting accounts with eBay is very difficult.

Following the complaints of Internet users, Privacy International has conducted a research by asking a sample of representative users to close their accounts with some large online companies present on the UK market. The conclusion was that most of these users could not delete their accounts with companies such as eBay, Amazon or Friends Reunited.

While with eBay the process is complicated and time consuming, with other sites like Amazon it appears there are no facilities to delete one's own account.

"In our view it is in these companies financial interest to hide the account deletion function, and thus they have acted in an entirely self-serving manner that denies millions of customers an important right." stated Privacy International.

Privacy International has also asked ICO to investigate on eBays sharing personal information with about 10,000 organizations and individuals that are members of VeRO programme. According to eBay, the programme is a scheme "designed to aid the investigation of fraud or other unlawful activity on the site" but Privacy International considers it "disproportionate and possibly insecure".

ICO can ask for more information from eBay regarding the way they process the data by an Information Notice. In case eBay does not comply with the Information Notice, ICO can issue an Enforcement Notice making requests to eBay. Non-compliance with the Enforcement Notice is considered a crime and eBay may be considered in breach of the Data Protection Act and fined up to 5 000£.

PI report on online privacy -- Dumb Design or Dirty Tricks? (31.08.2006)
http://www.privacyinternational.org/article.shtml?cmd³³0³=x-347-542384

PI report on online privacy -- Dumb Design or Dirty Tricks? (31.08.2006) Summary of research on complaints regarding online organisations in the UK
http://www.privacyinternational.org/issues/compliance/dumbdesignreport....

Privacy group says eBay breaches Data Protection Act (31.08.2006)
http://www.out-law.com/page-7250