Recommended Reading

OECD - Study on Participative Web: User-created content The concept of the "participative web" is based on an Internet increasingly influenced by intelligent web services that empower the user to contribute to developing, rating, collaborating on and distributing Internet content and customising Internet applications. This study describes the rapid growth of "user-created content" (UCC), its increasing role in worldwide communication and draws out implications for policy.
http://www.oecd.org/dataoecd/57/14/38393115.pdf